From Psychology to Purpose: Sam Robinson’s Journey into Social Care

When Sam Robinson walked into her first support worker role, she didn’t just find a job—she found where she belonged.

“I just knew I’d found the place I was meant to be,” she recalls. That moment marked the beginning of a career rooted in care, compassion, and community—one that would eventually bring her to Moorview Care, where she now serves as Head of Operations.

A Decade in Social Care—And a Big Leap

Before joining Moorview Care, Sam spent nearly ten years working for a charity supporting people with learning disabilities. That decade shaped her professionally and personally, and stepping into a new environment in the private sector was a bold move.

“It was quite a big step for me,” Sam admits. “But I loved it. I loved the people. I loved having a smaller organisation.”

At Moorview Care, Sam quickly felt the difference. From Whitby and Scarborough to Bridlington and Hull, she helped bring consistency and connection across localities, overseeing Registered Managers, Cluster Managers, Team Leaders, and Support Workers. Her role grew from Operations Manager to Head of Operations—an evolution that reflects both her capabilities and her deep commitment to the people and teams she supports.

The Power of Connection

One of the things Sam treasures most is the strong sense of connection within the organisation.

“At Moorview Care, you know everyone—from the people we support, to the CEO, to the Support Workers,” she says. “You’re not just another face in the crowd.”

Whether it's joining a summer barbecue or dancing at a Christmas party, she loves being part of the “Moorview Care family”—a place where community matters and people care, deeply.

A Career That Means Something

Sam’s passion for Social Care started long before her time at Moorview Care. With a background in psychology and a desire to help others, she knew she wanted to make a difference. A friend introduced her to a Support Worker role, and the rest, as they say, is history.

“Helping someone achieve something they’ve been working on for years—that’s why I do this,” she says. “Even on the hard days, when you leave work knowing you’ve improved someone’s life, it’s all worth it.”

Whether it’s empowering people to live more independently or supporting people to fulfil their hopes and dreams, Sam sees every challenge as an opportunity to make a meaningful impact.

A Lifelong Commitment

Some people treat Social Care as a stepping stone. For Sam, it’s a lifelong commitment.

“I’ve never fancied a change,” she says. “I can’t imagine doing anything else.”

And with her warmth, experience, and leadership, it’s clear that Social Care is lucky to have her—just as Moorview Care is.